The Adaptation of Services to the Internet
The way that services are offered to consumers is changing drastically because of the impact of the Internet. Select one of the following industries and discuss the impact of technological and what changes were made.
Banking – Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com].
Healthcare – Visit one of the following prescription drug sites: Lipitor [http://www.lipitor.com], Rogaine [http://www.rogaine.com], or Prozac [http://www.prozac.com]. Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com].
Insurance – Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com]. How does this compare to the “old” way of buying insurance? Visit and explore some of the links.
Travel – Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com].
How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace?
One of the easiest places to see the impact of the Internet on marketing is by looking at its effect on pricing decisions and consumer’s perceptions of prices. Since its inception, the World Wide Web (WWW) has developed the reputation as being the place to shop to get the lowest prices.
Why has this reputation developed?
Why might it be possible to charge lower prices online?
Are products really cheaper?
To answer this last question, choose two products and find them for sale online (books, CD’s, and software work very well). Calculate the total price that would be charged to your credit card, then go to a “brick and mortar” retailer and find prices for the same product there. Make your comparisons.
Where is the cheapest place to buy the products that you have selected?
What costs go into determining which place you buy your product?
Are there any non-financial costs to shopping online? To off-line shopping?
Writing Assignment 7.1
Chapter 14: Mini-Case Google’s PageRank
3–5 pages in length (excluding cover page, abstract, and reference list)
Writing Assingment 8.1
Chapter 15: Mini-Case How to Design an Attractive Wearable Redux
5-7 pages in length (excluding cover page, abstract, and reference list)
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more