1. How does the fast pace of markets impact make or buy decisions? 2. What role does marketing play.
1. How does the fast pace of markets impact make or buy decisions? 2. What role does marketing play in the NPD process? What are marketing’s responsibilities? 3. How are the attitude and culture of the NPD team related to the number of successful developments? 4. Is it better to invest heavily in the early stages of NPD or toward the end of the process? Why? May 23 2022 10:02 AM
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