1. Consider the issue of disintermediation in electronic channels. a. Do you believe that all…
1. Consider the issue of disintermediation in electronic channels. a. Do you believe that all channels will disintermediate down to simple direct channels over time? Why or why not? b. Does your opinion change if the question is asked only about B2C channels? Only for B2B channels? Why? 2. Why might penetration pricing potentially negatively impact brand image and product positioning in the long run? Given this risk, why would a marketing manager use penetration pricing? Identify a brand (other than the examples in the chapter) that you believe is engaged in penetration pricing. May 22 2022 09:12 AM
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